Americas

Enduring “America”: Making the Preponderant Universal?

0 18

Prof. Scott Lucas                                                                                                 

www.libertas.bham.ac.uk

 

In October 2001 Charlotte Beers, formerly the head of the Madison Avenue advertising firms Oglivy and Mather and J. Walter Thompson, joined the George W. Bush Administration as Assistant Secretary of State for Public Affairs. Beers, who had helped give the world the American Express (“don’t leave home without it”) and Head and Shoulders shampoo (“helps bring you closer”) was now going to give a post-9/11 global audience “America”: “This is definitely the most elegant brand I–I’ve ever had to work with, and I have a lot of facets of the brand. First it’s President Bush and Secretary Powell embodying the brand. That’s a pretty inspiring place to start.”

 

Beers’ blunt, optimistic assertion opens up many possibilities regarding the conjunction between ideological projection, the language of free-market economics, and the American political culture. For the moment, however, I’d like to turn from her selling of America to President Bush’s selling of freedom.

 

Read more…

About the author / 

CESRAN Int.

Leave a reply

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

CESRAN Blog

  • 24th Issue is Online Now!

    Vol. VI | No. III – July-August-September 2020 To Download the Magazine Click Here… CONTENTS 05-14….. World News by Ebru Birinci 17-24….. Preparedness for an Uncertain Future “The Only Thing We Have to Fear is Fear Itself” by Professor Mark Meirowitz 25-39….. EU LAW vs UK LAW The Primacy of EU Law over National Law:…

  • IEPAS2020 is Going Virtual!

    Dear Friends and Colleagues, IEPAS2020 is Going Virtual! Due to the COVID19 pandemic, we are holding our entire conference virtually by streaming all of the live sessions. You may participate in all of our virtual networking events. In case of missing a session, you may get full access to the replays of every session since all…

  • The 13th issue of JCTS (Journal of Conflict Transformation & Security) is out now…

    The 13th issue of JCTS (Journal of Conflict Transformation & Security) is out now… Vol. 8 | No. 1 | 2020 Click here to Download the Entire Issue   TABLE OF CONTENTS Editor’s Note By David Curran Introduction By Nergis Canefe Research Articles Statelessness as a Permanent State: Challenges to the Human Security Paradigm By…

  • The 19th Issue of The Rest: Journal of Politics and Development is Out Now!

    The 19th issue of the rest: journal of politics and development is out now. Download the issue here… TABLE OF CONTENTS Research Articles Turkish AK Parti’s Posture towards the 2003 War in Iraq: The Impact of Religion amid Security Concerns By Alberto Gasparetto Nigeria and the Great Powers: The Impacts of the Boko Haram Terrorism on…

  • CESRAN International Named again amongst the Top Think Tanks in the World

    CESRAN International is pleased to announce that it has been named again amongst the world’s best think tanks. The 2019 Global Go To Think Tank Index ranked CESRAN International 141st among the World’s “Top Think Tanks in Western Europe” 75th among the World’s “Top Environment Policy Think Tanks” 153rd among the World’s “Top Foreign Policy…

  • THE 18TH ISSUE OF THE REST: JOURNAL OF POLITICS AND DEVELOPMENT IS OUT NOW.

    The 18th issue of the rest: journal of politics and development is out now. Download the issue here… TABLE OF CONTENTS Research Articles The Foreign Policy Decision Making Approaches and Their Applications Case Study: Bush, Obama and Trump’s Decision Making towards Afghanistan and the Region By Sharifullah Dorani Evaluating the Explanatory Power of Social Identity Theory,…

Newsletter